Title: Connect with Travelers Where Journeys Happen on Facebook and Instagram
Description: Mobile has fundamentally disrupted the travel industry, playing an increased role in travel inspiration, planning and booking. People are looking to Facebook and Instagram as key partners in their travel journey – from discovering new destinations and brands, to finding and booking their travel and sharing about their trip. Join us to learn how hotels can maximize Facebook to transform their relationships with their customers through personalized video and seamless experiences that make it easy for travelers to take action quickly. This is the first webinar of a three-part series; the next webinar will dive deeper into using Facebook’s Dynamic Ads for Travel product to drive hotel bookings.
Presenter: Colleen Coulter, Industry Manager for Travel, Global Marketing Solutions, Facebook