Title: Sojern’s State-of-the-Industry Findings for Hotel Marketers
Description: Effective marketing requires different approaches for different hotel segments. This webinar examines trends and recommendations based on findings from The 2019 Report on Travel Advertising for Hotel Marketers. Attendees will learn how challenges and priorities differ across hotel segments, which channels are most effective for achieving different objectives, and how hotel marketers are using data and technology to measure campaign success and influence travelers.
Presenter: Cady Wolf, VP of Commercial Strategy, Sojern