Title: How to Use Digital Marketing Tools to Increase Direct Traffic
Description: Web search is now the #1 driver of traffic to content sites. Before you can secure a direct booking, hotel shoppers must first find their way to your website. This webinar will show you how to use the latest digital marketing tools to reach more potential guests and drive them to your site to secure a reservation. Learn proven tips to optimize your advertising strategy across multiple properties, and see an example of a property that increased website conversion rates by more than 68% while lowering cost of acquisition per guest.
Presenter: Steffan Berelowitz, Vice President Digital Platforms, Pegasus/Travel Tripper